Event Marketing

The Event Owner is responsible for conducting all marketing and advertising for their event. However, the Manager of Marketing and Communications, is available for consultation. A meeting request should be sent to her at least two months in advance of your event. For your reference, below are some steps that should be completed for most major School events by the Event Owner:

1. Advertise in VOICE
   Submit all pertinent information about your event to VOICE, the campus newspaper, for publication in their Calendar section. Deadlines for submissions are the 15^th of each month, two months prior. For example, all submissions received by January 15, will be published in the March issue. It is also important to note that the VOICE is distributed usually between the 1^st and 10^th of each month. This means if your event is at the beginning of the month you will need to advertise in the prior month’s issue. Submissions are preferred via e-mail: thevoice@umaryland.edu. Be sure to submit event information in the correct format. See past issues for an example.
    
2. Advertise on School of Pharmacy Online Event Calendar
   Submit all pertinent information about your event to Mimi Wasti, Event Planning Coordinator, for inclusion on the School’s Online Event Calendar. Event information should be submitted at least 2 months ahead of the event.
    
3. Advertise on UMB Online Event Calendar
   Submit all pertinent information about your event to Michael Craven at mcraven@umaryland.edu for inclusion on the School’s Online Event Calendar. Event information should be submitted at least 2 months ahead of the event.
    
4. Advertise on Plasma Screens
   A slide advertising your event should be created and submitted for posting on the School’s Plasma Screen TV System (SPIN) at least one month ahead of your event.
   
   Instructions on how to create and submit a SPIN slide can be found here.
    
5. Advertise with Signage
   It is highly recommended that posters be created and displayed on easels for all major school events. They can not only act as a form of advertisement prior to the event, but also as a welcome sign on the day of the event. For your convenience, the School has created a standard poster template. The posters measure 21” x 30” and are printed on foam-core for stability. An example can be seen here.
   
   To order a poster for your event, contact Peggy Funk directly.